New

The introduction of the iPad to the market came at the backdrop of a successful launch of the iPhone. The iPhone was barely out of the introductory stage when the iPad 1 was launched. The second generation iPad has recently been launched. Sometimes it is hard to define the stage in product life cycle apple products are.Advertising We will write a custom assessment sample on New-Product Pricing Strategy: Ipad specifically for you for only $16.05 $11/page Learn More This is because their entry is characterized by huge success and massive reception by consumers. Experts note that it is possible to skip some stages in the product life cycle (Armstrong and Kotler, 2011). I would say that is what happened with iPad. All characteristics surrounding the second generation iPad confirm the fact that it is at the introductory stage, apart from the massive consumer use it is already enjoying in the market. I would say it is in the growth stage. The marketing pricing strategies that Apple Inc should employ are not clear. The market penetration pricing strategy, according to me is not a good option. This is because the market reception is already quite positive. Therefore, riding on this euphoria that has been generated by all the talk about the iPad, the company will recoup its investment quite fast. The second generation iPad was launched in 25 other countries (apart from USA where it was originally launched) just last month (Apple Inc., 2011). Initial indications showed that those markets were waiting for the product to arrive. This means that no matter the price, consumers will focus on the value addition of iPad 1 (Satariano, 2011). The other reason the company should not adopt the market penetration pricing strategy is that competition is almost nil. The most formidable competitor Motorola xoom is still in competition with iPad 1. The CEO of Apple Inc Steve Jobs noted during the launch that competitors are struggling to catch up with the f irst generation iPad while the second generation is already launched. This underscores the variability that is there in market share with the closest competitor (Armstrong and Kotler, 2011).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second generation iPad is an improvement to the iPad 1. This is terms of camera quality, sexiness, Wi Fi capabilities and horse power capabilities (Topolsky, 2011). These features are also way competitive compared to Motorola xoom. This means that majority of consumers will see xoom as just an imitation of the iPad. They will go original (Johnston, 2011). Another reason is the fact that apple has had other successful launches before. The iPhone which entered the market in early 2007 received so much reception in the market. There was actually no competition for some time. Banking on that success, the company should simply introduce the product in the market at a high price. The target market can also be a determiner in overall pricing. In this case it is evident that iPad is not meant for lower end market. It is for the high end market. This means that its price should be high. The company should listen to the consumers for improvements and value addition propositions (Armstrong and Kotler, 2011). It is evident that my proposal is that Apple should employ market skimming pricing to introduce iPad. Because of the favorable past quality and successes of its products, it will easily recoup its costs and make profits. Afterwards it should shift to market penetration pricing strategies. This is what the company did when launching the iPhone in 2007. Focus, in the short run, should be awareness and value addition (Armstrong and Kotler, 2011). Reference List Apple Inc. (2011).  Ipad 2 Arrives In 25 More Countries This Friday. Web. Armstrong, G. Kotler, P. (2011).  Marketing: An Introduction. New York, USA: Pearson Prentice Hal l. Johnston, C. (2011).  Ipad 2: Faster, Thinner, Lighter; Same Battery, Display Resolution. ARS. Web.Advertising We will write a custom assessment sample on New-Product Pricing Strategy: Ipad specifically for you for only $16.05 $11/page Learn More Satariano, A. (2011).  Apple Poised To Sell 600,000 Ipad 2s in Its Debut, Outpacing First Model. Bloomberg. Web. Topolsky, J. (2011).  Ipad 2 Review. AOL Tech.   Web. This assessment on New-Product Pricing Strategy: Ipad was written and submitted by user Chr0n0mancer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Story of the Greek Titan Atlas

The Story of the Greek Titan Atlas The expression to carry the weight of the world on ones shoulders comes from the Greek myth of Atlas, who was one of the second generation of the Titans, the oldest gods of Greek mythology. However, Atlas did not actually carry the weight of the world; instead, he carried the celestial sphere (the sky). The Earth and celestial sphere are both spherical in shape, which may account for the confusion. Atlas in Greek Mythology Atlas was one of four sons of the Titan Iapoetos and the Okeanid Klymene: his brothers were Prometheus, Epimetheus, and Menoitios. The earliest of the traditions say simply that it was Atlass responsibility to hold up the sky. Later reports say that as one of the Titans, Atlas and his brother Menoitios took part in the Titanomachy, a war between the Titans and their offspring the Olympians. Fighting against the Titans were Olympians Zeus, Prometheus, and Hades. When the Olympians won the war, they punished their enemies. Menoitios was sent to Tartarus in the underworld. Atlas, however, was condemned to stand at the western edge of the Earth and hold the sky on his shoulders. Holding Up the Sky Different sources vary in their descriptions of how Atlas held up the sky. In Hesiods Theogony, Atlas stands at the western edge of the earth near the Hesperides, supporting the sky on his head and hands. The Odyssey describes Atlas standing in the sea holding the pillars that keep the earth and sky apart- in this version, he is the father of Calypso. Herodotus was the first to suggest that the sky rested atop Mount Atlas in the western part of northern Africa, and later traditions still report that Atlas was a man who metamorphosed into the mountain. The Story of Atlas and Hercules Perhaps the most famous myth involving Atlas is his role in one of the celebrated twelve labors of Hercules, and the main version is found in Apollodorus of Athenss Library. In this legend, Hercules was required by Eurystheus to fetch the golden apples from the fabled gardens of the Hesperides, which were sacred to  Hera  and guarded by the fearsome hundred-headed dragon Ladon. Following the advice of Prometheus, Hercules asked Atlas (in some versions the father of the Hesperides) to get him the apples while he, with the help of  Athena, took the sky onto his own shoulders for a while, giving the Titan a welcome respite. Perhaps understandably, when returning with the golden apples, Atlas was reluctant to resume the burden of carrying the sky. However, the wily Hercules tricked the god into swapping places temporarily while the hero got himself some cushions to more easily bear the tremendous weight. Of course, as soon as Atlas was back holding the heavens, Hercules with his golden booty, hot-footed back to  Mycenae. Sources Hard, Robin. The Routledge Handbook of Greek Mythology. London: Routledge, 2003. Print.Smith, William, and G.E. Marindon, eds. Dictionary of Greek and Roman Biography and Mythology. London: John Murray, 1904. Print.